The operational layer of local broadcast television.
Post-buy reconciliation, audience delivery analysis, station and program performance, valuation, and pricing intelligence — built on Nielsen and Comscore data. Embedded into the workflows that run local broadcast television.
Broadcast operations have run on spreadsheets for too long.
Post-buy reconciliation. Stewardship reporting. Station performance tracking. Sales pricing analysis. The data lives across measurement providers, the workflows live across teams, and most of it still happens in spreadsheets — passed by email, version-tracked manually, and reconstructed every cycle.
Manual reconciliation
Comparing ordered against delivered media — line by line, across audience guarantees, ratings, and demographic delivery — done by hand, every cycle, in every market.
Fragmented measurement workflows
Nielsen Local Dailies for one report. Nielsen Local Monthlies for another. Comscore for a third. Each provider, each format, requiring its own workflow. Operational teams rebuild the same analysis for every dataset.
Slow operational visibility
Stewardship cycles run on the cadence of the spreadsheet. By the time the analysis is ready, the buy has shipped and the negotiation window has closed.
The Wrap portfolio
Two Wrap products. Built around how broadcast operations actually work.
Daily operational reporting for fast-cadence broadcast workflows. Long-horizon analysis for strategic stewardship. Both available with Nielsen or Comscore measurement data underneath.
DAILY CADENCE
Daily reporting for broadcast operations that move quickly — sales adjustments, programming responsiveness, and reactive stewardship. The fast layer of the Wrap portfolio.
STRATEGIC HORIZON
Long-term analysis for stewardship, valuation, forecasting, and market positioning. Built for the strategic layer of broadcast operations — pricing, planning, and historical comparison.
Core Capabilities
What broadcast teams actually use Wrap for.
01
Post-buy reconciliation
Automated comparison of ordered media, delivered media, audience guarantees, ratings performance, and demographic delivery. The work that historically consumed stewardship teams — handled by the platform.
02
Performance reporting
Station performance, program performance, daypart analysis, competitive tracking, rankings, market comparisons, trend analysis. The reporting environment broadcast operations teams use to monitor what's working and what isn't.
03
Sales and pricing support
Inventory positioning. Rate setting. Forecasting. Negotiation support. The intelligence layer underneath broadcast sales workflows — pricing inventory the way the market is actually pricing it.
04
Valuation and forecasting
Long-horizon analysis for market valuation, station-level forecasting, and strategic positioning. Built on decades of historical performance data, applied to forward-looking operational decisions.
Built for broadcast operations. Not for marketers.
Wrap is operational software for the teams that actually run local broadcast television — sales, stewardship, programming, and station leadership.
Broadcast sales teams
Inventory pricing, rate setting, and negotiation support — built on the same measurement data your buyers are using.
Stewardship teams
Automated reconciliation of ordered against delivered media. Audience guarantees and demographic delivery — handled by the platform, not by spreadsheet.
Programming teams
Program and daypart performance, ranked and tracked over time. Faster operational visibility into what's working and what isn't.
Station and group leadership
Market positioning, valuation, and forecasting. Strategic visibility built on the operational data your teams already trust.
Talk with us
Operational broadcast infrastructure, in one platform.
A short conversation is usually enough to understand how Wrap fits into your existing stewardship, sales, and programming workflows.
Talk to a Guideline Expert