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Blue and white visual of different styles of graph visualizations: bar graph, line graph, circle graph that outline media data points developed within Guideline's AI Agent product
December 3, 2025
Data
Digital Planning
Media Advertising
Planning
Press Releases
Standard Media Index
All
All

Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights and Analytics

Guideline Content Team
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a picture of the united states capitol building on a dark blue sky background. the capitol has a white shutter sign with red letters on top of it reading "sorry, we're closed"
November 14, 2025
Advertising Intelligence
Data
Media Trends
Insights
All
All

The US Government Shutdown: Impact on Ad Spend

Sean Wright
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Two Toned Light Blue Bars with arrows coming from them; white arrow pointing up for digital, white arrow staying steady over TV, in white block letters it reads: "ad planning has quietly split into two speeds"
November 7, 2025
Insights
Advertising Intelligence
Digital Planning
Media Trends
Planning
Media Advertising
All
All

The Two-Speed Marketplace: How Digital and TV Planning Are Moving in Opposite Directions

Logan Marshall
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Guideline swish (light blue and white) logo on a dark blue background with the following words in white letters: Tariff Impact on Auto Spend​ followed by these words in yellow: Guideline Insights
October 30, 2025
Data
Digital Planning
Media Advertising
Media Trends
Advertising Intelligence
Insights
All
All

The Tariff Impact on Canada’s Automotive Advertising Spend

Guideline Insights Team
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A pendelum on a dark gray sky background that features the Canadian flag as well as the United States of America flag
October 17, 2025
Data
Insights
Media Advertising
Media Trends
All
All

Canadian Media Spend Tightened as Trade Tensions Rose and Olympics Momentum Faded in August 2025

Momo Jin
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outline in blue of the united states of america with red tvs n the background and a rapidly jumping health bar. the trends are unstead; a pile of american dollars in the foreground of the left side with newsprint in the foreground
October 10, 2025
Advertising Intelligence
Data
Media Trends
Media Advertising
All
All

US Media Spend Contracted as Tariffs bit and Olympics Lift Faded in August 2025

Momo Jin
Read More
Guideline swish logo in dark blue centered on a white background
October 8, 2025
Advertising Intelligence
Data
Digital Planning
Media Advertising
Media Trends
Standard Media Index
Press Releases
All
All

Guideline Unveils AI Agent: Accelerating Insight into the Industry’s Most Powerful Media Intelligence Data

Guideline Content Team
Read More
An airplane flies in the sky; the sky is blue and lightly clouded
October 3, 2025
Advertising Intelligence
Data
Digital Planning
Insights
Media Advertising
Media Trends
All
All

Travel Media Flattens as TSA Traffic Dips: Here’s What the Data says About Q4 Budgets

Momo Jin
Read More
Hand holding a black tv remote and pointing it directly at a flat screen television monitor that has multiple media applications open on the front screen
September 26, 2025
Data
Insights
Media Trends
Media Advertising
All
All

Declines, Shifts, and Category Dynamics: The Radical Reset of Local TV

Logan Marshall
Read More
Guideline logo and NBC Universal logo together in white on a dark blue background
September 22, 2025
Advertising Intelligence
Data
Media Advertising
Media Trends
Press Releases
All
All

Guideline and NBCUniversal Expand Partnership with Predictive Analytics and Digital Ad Intelligence Innovation

Guideline Content Team
Read More
light blue background with a hand in black and white sepia, holding a yellow and orange pill bottle, the pills are spilling out with a yellow caution sign on top of them
September 19, 2025
Data
Insights
Media Advertising
Media Trends
Advertising Intelligence
All
All

Pharma Ad Spend At Risk After Trump Admin Direct to Consumer Announcement

Sean Wright
Read More
Guideline swish logo in dark blue centered on a white background
September 4, 2025
Data
Digital Planning
Media Advertising
Media Trends
Planning
Press Releases
Advertising Intelligence
All
All

Guideline Launches Advertising Data Insights Service, Appoints Sean Wright as Chief Insights and Analytics Officer

Guideline Content Team
Read More
Guideline swish logo in dark blue centered on a white background
August 14, 2025
Press Releases
Advertising Intelligence
Media Advertising
All
All

Guideline Launches New Digital Ad Data Innovation Suite

Guideline Content Team
Read More
Guideline swish logo in dark blue centered on a white background
August 6, 2025
Data
Advertising Intelligence
Planning
Digital Planning
Press Releases
All
All

Guideline Announces New Innovation in its Data Product for Capital Markets

Guideline Content Team
Read More
Blue background with Guideline logo swish with the following text in white and yellow text: Sports Media Spend Trends: Beyond Broadcast
August 4, 2025
Data
Media Advertising
Media Trends
Digital Planning
Insights
All
All

Sports Media Spend Trends: The Real Money Moves in 2025

Kaela Coppinger
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white text reads: "From Spreadsheets to Smarter Media Planning" and yellow text reads: "A Better Way Forward" on a blue background imposed with our Guideline swish logo
June 16, 2025
Digital Planning
Media Advertising
Advertising Intelligence
Planning
All
All

From Spreadsheets to Smarter Media Planning: A Better Way Forward

Guideline Content Team
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Guideline swish logo in dark blue centered on a white background
June 9, 2025
Planning
Advertising Intelligence
Press Releases
All
All

Guideline Launches Enhanced Planning Suite

Guideline Content Team
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Tim Peters, newly appointed Chief Marketing Officer and Vice President of Demand Generation at Guideline, with a modern blue-toned background displaying the Guideline logo.
March 12, 2025
All
Media Trends
Media Advertising
Digital Planning
Press Releases
All

Guideline Appoints Tim Peters to Chief Marketing Officer and VP of Demand Generation

Guideline Content Team
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A media planner is analyzing a media plan on a white board for next year's strategy.
March 11, 2025
Media Trends
Annual Advertising Wrapped
Data
Planning
Media Advertising
Digital Planning
Advertising Intelligence
Insights
All
All

2024 Year in Review: Key Media Trends to Keep in Mind for 2025

Kaela Coppinger
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A media planner pointing at a tablet screen and analyzing data with their team.
February 26, 2025
Digital Planning
Media Trends
Planning
All
All

Reshaping the Advertising Industry: Driving Mutual Success in the AI Age

Kaela Coppinger
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data trends tablet
December 5, 2024
Media Trends
Media Advertising
Advertising Intelligence
All
Data
All

From Data to Decisions: 2024 Retail Advertising Trends and Recommendations

Guideline Content Team
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Major Event Spend in 2024
November 27, 2024
Data
Media Trends
Planning
Advertising Intelligence
Insights
All
All

A Century of Influence: Why Macy's Thanksgiving Day Parade Remains Essential for Advertisers​

Guideline Insights Team
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Guideline vs. the Competitors: Comparing Media Planning Platform Options
August 15, 2024
Advertising Intelligence
Digital Planning
Media Advertising
Planning
All
All

Guideline vs. the Competitors: Comparing Media Planning Platform Options

Guideline Content Team
Read More
Poor Operational Processes Are Hindering Your Media Strategy
July 10, 2024
Digital Planning
Media Advertising
Media Trends
Planning
All
All

Poor Operational Processes Are Hindering Your Media Strategy

Guideline Content Team
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From Grammys to Game Time: A Look at 2024 Live Event Advertising Trends
April 25, 2024
Media Trends
Media Advertising
Advertising Intelligence
Planning
Standard Media Index
Insights
All
All

From Grammys to Game Time: A Look at 2024 Live Event Advertising Trends

Guideline Content Team
Read More
2023 Advertising Wrapped (And What It Means for Ad Spend in 2024)
March 6, 2024
Media Advertising
Annual Advertising Wrapped
Insights
All
All

2023 Advertising Wrapped (And What It Means for Ad Spend in 2024)

Guideline Content Team
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Why & Why Now? Reasons You Need Guideline Planning
February 7, 2024
Planning
Advertising Intelligence
All
All

Why & Why Now? Reasons You Need Guideline Planning

Guideline Content Team
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Unlocking the Power of Media Data: A Game Changer for 2024
December 21, 2023
Data
Advertising Intelligence
All
All

Unlocking the Power of Media Data: A Game Changer for 2024

Guideline Content Team
Read More
Seasonal Cheer Ahead: Guideline Q4 2023 Advertising Outlook
December 20, 2023
Standard Media Index
Digital Planning
Insights
All
All

Seasonal Cheer Ahead: Guideline Q4 2023 Advertising Outlook

Guideline Content Team
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Why You Need Guideline Data: How to Access Unmatched Media Intelligence
September 25, 2023
Standard Media Index
Digital Planning
All
All

Why You Need Guideline Data: How to Access Unmatched Media Intelligence

Guideline Content Team
Read More

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All rights reserved