Data Mastery in a World of Uncertainty
Unlock the power of precision data to confidently navigate the media landscape—built on actual billing data from major holding groups and leading independent agencies.
Are unreliable data and market uncertainties leaving your business in the dark?
Inaccurate Decisions
Relying on incomplete or inaccurate market insights often leads to strategic missteps.
Market Blindspots
Failing to understand market trajectory, shifting prices, and investment trends leads to missed opportunities.
Data Anxiety
Lacking access to accurate, real-time data increases the risk of costly errors in a dynamic environment.
Guideline elevates your advertising strategy
with unmatched
spend and pricing intelligence, ensuring you stay ahead of the competition
with smarter, more informed decisions.
Master the media and advertising world with the necessary insights to view current trends, anticipate future shifts, fine-tune ad spend, and achieve strategic pricing.
Spend
Experience the pinnacle of ad spend intelligence with our Spend data. Dive into comprehensive billings data from major agencies and independents.
Enrich your plans with detailed insights into over $30 Billion yearly in TV ad buys, including Forward Books data to forecast spend trends up to three months in advance.
Pricing
Revolutionize your pricing approach with our industry-first Digital Pricing solution, offering clarity in digital CPM data across publishers and ad formats.
Elevate your strategy with accurate CPM insights for National and local media, ensuring you price and negotiate with real market intelligence.
Reach
Analyze audience viewership with new depth using our Reach solution. Trusted by major networks and broadcasters, this premier tool leverages Nielsen data for unparalleled strategizing, forecasting, and negotiation leverage in the dynamic TV industry.
Insights
We offer carefully crafted and analyzed, up-to-date insights into the U.S. market's ad spend and trends. Don't just estimate—know where you stand with our expert, insight-ready reports, giving you a reliably accurate benchmark against the global media industry.
Getting started with Guideline
Ready to unlock the full potential of data-driven decisions for your media strategy?