Are unreliable data and market uncertainties leaving your business in the dark?

Inaccurate Decisions

Relying on incomplete or inaccurate market insights often leads to strategic missteps.

Market Blindspots

Failing to understand market trajectory, shifting prices, and investment trends leads to missed opportunities.​

Data Anxiety

Lacking access to accurate, real-time data increases the risk of costly errors in a dynamic environment.​

Guideline elevates your advertising strategy


spend and pricing intelligence, ensuring you stay ahead of the competition

with smarter, more informed decisions.

Master the media and advertising world with the necessary insights to view current trends, anticipate future shifts, 
fine-tune ad spend, and achieve strategic pricing.


Experience the pinnacle of ad spend intelligence with our Spend data. Dive into comprehensive billings data from major agencies and independents.
Enrich your plans with detailed insights into over $30 Billion yearly in TV ad buys, including Forward Books data to forecast spend trends up to three months in advance.


Revolutionize your pricing approach with our industry-first Digital Pricing solution, offering clarity in digital CPM data across publishers and ad formats.
Elevate your strategy with accurate CPM insights for National and local media, ensuring you price and negotiate with real market intelligence.


Analyze audience viewership with new depth using our Reach solution. Trusted by major networks and broadcasters, this premier tool leverages Nielsen data for unparalleled strategizing, forecasting, and negotiation leverage in the dynamic TV industry.


We offer carefully crafted and analyzed, up-to-date insights into the U.S. market's ad spend and trends. Don't just estimate—know where you stand with our expert, insight-ready reports, giving you a reliably accurate benchmark against the global media industry.

Getting started
with Guideline

Ready to unlock the full potential of data-driven decisions for your media strategy?

Talk to a Guideline expert
Talk to a Guideline Expert