The media market was down -6% overall in the quarter, with declines applying to all media types, including Digital.
Audio was the only Digital Ad Type maintaining growth, though OTT within Video was also up during the quarter.
A look at the Publisher level confirms the ad spend declines in Q1 applied holistically across the industry, with limited exceptions
The company used Guideline’s Product Category data (which reports into 87 product sub categories) to identify into which areas of demand are bringing growth into the market.
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