Transforming Data into Strategic Power

Expert Analysis for Tactical Advantage

Stay ahead with expertly curated, timely reports on U.S. market ad spend and linear TV ad trends.

In-Depth Video Market Intelligence

Gain an edge with quarterly insights on convergent video ad trends across Linear TV and Digital Video.

Global Insights for Local Impact

Leverage international ad trends across major markets to inform and elevate your global media strategies.


Open a World of Possibilities

Video Convergence Clarity

Stay on top of quarterly convergent video ad trends, blending Linear TV and Digital Video insights for a comprehensive market understanding.

All Media Market Mastery

Access monthly reports that offer a deep dive into U.S. ad spend, providing a clear, accurate view of market dynamics and trends.

Category-Specific Analysis

Leverage monthly benchmarking reports across major advertising categories and subcategories, aligning your strategies with market movements.

Linear TV Ad Market Insights

Explore monthly U.S. linear TV ad spend analyses, covering various buy types and program genres for informed strategic decisions.

Elevating Strategies with Guideline Insights

Strategic Planning and Forecasting

Empower your planning and forecasting with detailed insights, helping you navigate market trends and optimize media spend.

Competitive Market Analysis

Conduct comprehensive market analysis using reports like the NFL and Floodlight reports for competitive advantage and strategic positioning.

Informed International Strategy

Shape your international ad strategies with the Guideline International Report, offering a detailed view of ad trends in key global markets.

Getting started
with Guideline

Ready to experience the power of Guideline Planning? Request a demo now and discover how our platform can transform your media planning process.

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