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Guideline in the News

Guideline Launches New Digital Ad Data Innovation Suite

Guideline Announces New Innovation In Its Data Product With Capital Markets

Guideline Announces New Innovation In Its Data Product For Capital Markets

Infographic: Summer Tourists Give U.S. The Cold Shoulder

SMI: Ad Bookings Surpass $9 Billion In FY, But June Slump Sees 7.1% Slide In Ad Spend

SMI - A Post-Election Ad Spend Slump In June

Ad Market Decelerates Through First Half, Expands 3.1% In June

Colbert Is Latest Casualty Of Late-Night TV's Fade-Out

Ultimately, Math Ended The Late Show with Stephen Colbert

Colbert’s Show Got Canceled And TV May Never Be The Same

Trump Celebrates Colbert Firing, Says ‘I Hear Jimmy Kimmel Is Next’

Inside CBS’s Breakup With Stephen Colbert: Audience Shifts, Political Humor Made Unsustainable Mix

Not Even ‘The Late Show’ Could Defy Gravity

CBS Canned ‘The Late Show’ Over Tens Of Millions In Financial Losses Annually — Not Stephen Colbert’s Politics: Sources

Inside CBS’ 'Agonizing Decision’ To Cancel Colbert’s Top-Rated Late-Night Show

Did Money Or Politics Cause Colbert Cancellation? Either Way, The Economics Are Tough For TV

3 Reasons Why Late Night TV Shows Are Getting Canceled

90% Of Advertisers Will Be Using AI For Ad Creation By Next Year, Says IAB

Nearly 90% Of Advertisers Will Use AI To Build Video Ads By 2026

IAB: Video Ad Spend Soars As GenAI Transforms Creative

Nearly 90% Of Advertisers Will Use Gen AI To Build Video Ads, According To IAB

Nearly 90% Of Advertisers Will Use Gen AI To Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report

Nearly 90% Of Advertisers Will Use Gen AI to Build Video Ads: IAB Report

As X Loses Its CEO, Daily Usage Is Down And Competition Is Growing

‘Still Not A Top Tier Ad Platform’: Advertisers On Linda Yaccarino’s Departure As CEO Of X

X’s Ad Business Improved Under Departing CEO Linda Yaccarino, But It’s Still Tough Times Ahead

As Yaccarino Steps Down, Public Opinion Of X Is More Divided Than Ever

Linda Yaccarino Leaves X— What It Means For Advertisers

Australian Ad Market Faces 7.2% Decline In May 2025 Amid Shifts In Media Spend

Ad Spend Surge In May Signals Strong Second Half As Digital Drives Growth.

Ad Market Holds Ground Despite May Dip, Outdoor & Cinema Shine

Ad Market Remains Tepid, Expands 4.4% In May

Sydney Powerhouse Kyle & Jackie O ‘Bleed Advertisers’ In Melbourne Market

Nine Reveals Prices For Winter Olympics Packages

Nine Reveals Its Advertising Packages For The Olympic Winter Games

Guideline Introduces New Enhanced Planning Suite

Guideline Launches Next Generation Planning Suite

Guideline's Enhanced Planning Suite Launch

Warner Bros. Discovery Splitting Into Two Companies

Upgrade For Guideline Planning Suite

Guideline Launches Enhanced Planning Suite

SMI: Record Ad Spend In The Year To April

Ad Growth Decelerates Again, April Weakest In 19 Months

Retail, Tech & Finance Lead Agencies’ Digital Spend In 2024

Fox Launching Direct-To-Consumer Streamer

Tariff Uncertainty Clouds Outlook For US Television's Annual Ad-Selling Bonanza

Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year

TV’s Pitch To Advertisers Runs Headlong Into Trump’s Tariffs

Is This Late-Night TV’s Last Gasp?

Media Agency Ad Bookings Surge

Zuckerberg Lays Out AI Master Plan, UK Video Ad Spend Tops £8 Billion, And Banijay Mulls ITV Takeover Bid

Retail Media To Gaming: 5 Things To Know From The UK's Digital Ad Spend

Scenario Planning & Partnership Power: Pivotal NewFronts 2025

Some Surprises As Media Plans Shift Amid Tariff Talk; Prime Video Gets Shoppable

Ad Market Rebounds In March, Delivers High Single-Digit Growth

Digital Video To Hit 60% of TV/Video Ad Spend by 2025

IAB Forecasts Digital Video Ad Spending To Keep Growing In 2025

US Buyers Are Reallocating Search And Social Video Budgets Into CTV

IAB: Digital Video to Capture 58% Share Of The TV/Video Ad Spend in 2025

Digital Video Set To Capture Nearly 60% Of All TV-Video Ad Spend In 2025

US CTV Advertising Forecast To Grow 13% To $26.6B In 2025

Digital Video Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025

Video Just Killed The Upfront Star

Digital Video Is Set To Capture Nearly 60% Of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth In 2024

Guideline: Advertisers Stay The Course In Q2 While Navigating Uncertain Economy

Ad Spend Growth Projected To Slow Down

Ad Growth Decelerates Through May, Pacing Worst Quarter Since Recession

“Mobland” Debut Kills It

Following Double-Digit Gains, Ad Growth Decelerates Again In February

SMI Data: Election Fever Feeds Ad Frenzy For Feb, With Outdoor Up 9% & More Spending Projected

Guideline Has Appointed Tim Peters As Chief Marketing Officer And VP, Demand Generation.

Scooby Doo Is Headed To Netflix

Diverse Media Investment Grew In 2024— How The War On DEI Is Changing 2025 Market Outlooks

Infographic: A Future Without Pharmaceutical Ads On TV?

Pharma Ads in Trouble, Amazon’s Big TV Play & BadBox

Where Pharma’s $12B TV Ad Budget Could Go Next

SMI - Government Ad Spend Flows Into Media Agency Bookings

This Year's Ad Market Begins On Healthy Note, January Expands 7.4%

This Year's Ad Market Begins On Healthy Note, January Expands 7.4%

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