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Guideline in the News

85 Percent Of Brand And Agency Marketers Use Manual Spreadsheets To Manage Media Planning

Reallocation From Linear TV Is The No. 1 Source For Funding CTV Ad Spend Increase

What Disney+ And Netflix Massive Q1 Ad Spend Increases Really Mean

Some Advertisers Are Bargain Hunting On X. It May Not Be Enough

Netflix, Disney+ Notched Big Ad Spend Gains In Q1

US Advertisers Are Pulling Money From Linear TV To Increase Programmatic CTV Spend

Digital And Traditional Media Spend Show YoY Increases In April

Study: Digital Media Ad Spend Grew 18% In Q1 '24

Digital Media Ad Spend Grew +18% in Q1 '24, The Biggest Quarter In Two Years, Fueled By Programmatic Buying

How Walmart, P&G, General Motors, PepsiCo, And Other Big Marketers Are Spending On Black-Owned Media

Digital Video Forecast To Overtake Linear TV In US Ad Spend This Year

IAB: Ad Buyers Just Think Differently When It Comes To Creator Content

TV Upfront Presentations Clouded By Digital Video Ad Supremacy

Why Investors Are Starting To Take Pinterest Seriously

Peak TV Is Dead, Long Live Peak TV Advertising

Ad Data Shows A Tale Of Two Social Media Platforms

U.S. Ad Market Expands For 11th Month In March

UpFronts, NewFronts: Ad Dollars, Where Are You?

Relegate Annual Pharma Marketing Media Planning To The Past

Digital Video Ad Spend Will Exceed Linear For The First Time

Guideline Appoints Rob Norman And Greg Coleman To Board Of Directors

Why The Annual Planning Process Is Behind Before It Starts

National Linear TV Ad Market Fell 7% In Q4 2023

Diverse media investment slowed in 2023—breaking down the numbers

How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant

Super Bowl Alert: Usher is everywhere and Bud Light goes for laughs

Fun Facts To Share About Super Bowl LVIII

3 ad channels bolstering the growth of the US ad market

TikTok Asks Advertisers to Spend 50% More Next Year

After Musk tirade, X faces prospect of more advertisers fleeing

One Year After Elon Musk Bought Twitter, X Monthly Users Are Down 15% and Ad Revenue Has Slumped 54%

X’s Tumultuous First Year Under Elon Musk, in Charts

What advertisers should know about the SAG-AFTRA strike

US ad market spending grew in May for the first time in 11 months

Around the World: The retail media opportunity (and maturity) in key regions

Despite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy

Major newspapers could face a $40m hit if governments follow Victoria in abandoning print advertising

Why black-owned media favors direct sales over programmatic advertising

How McDonald’s, P&G, Coca-Cola, GM and other big brands are spending on Black-owned media

Twitter close to naming NBCU's Linda Yaccarino to CEO role

DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance

Twitter advertisers return even as CMOs keep distance from Elon Musk

Twitter's Elon Musk to court advertisers in rare ad world appearance

US ad spend reached its eighth month of decline in February

The Daily: How the digital ad world is faring, brands backing women's sports, and how many folks still have cable?

Wpp’s support of twitter opens possibility for advertisers to return

Twitter's reinstated banned accounts are proving to be a cash cow for the platform

Colorado AG says fight to rein in tech giants only just beginning

How Reddit Grew Its Ad Business, Bolstering IPO Hopes

Meta advertisers brush off Trump's potential return

Twitter improves brand safety parameters as ad revenue craters

Twitter sees ad spending fall over 70% in Dec

Ad Spending on Twitter Plunged 70%+ in Just One Month: Report

Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down

How apple commercials help fuel hit songs: datacenter weekly

Twitter ad sales plunged 46%, while TikTok, Pinterest gained following Musk takeover

Twitter’s Ad Volume Dropped By Nearly 50% In November

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