Board and Management

Michael B. Pappas is a Director at GTCR, bringing a robust background in private equity with a focus on technology, media, and communications. Before joining GTCR in 2023, Michael served as a Vice President at Providence Equity Partners, where he concentrated on investments in the media, communications, education, and technology sectors.

He began his career as an Analyst in Mergers & Acquisitions at Evercore. Michael holds both a Master of Science and a Bachelor of Science in Finance from the University of Florida. At Guideline, Michael's expertise in scaling technology-driven organizations aligns seamlessly with our mission to provide an intuitive, all-encompassing platform delivering trustworthy media intelligence data to buyers, sellers, and platforms. His strategic insights support our vision of defining the future of media transactions with superior accuracy and sophisticated technology.

Michael's professional journey reflects Guideline's core values of collaboration, accountability, and drive. His commitment to fostering innovation and strategic growth within the media landscape underscores our dedication to building a community of curious minds and passionate doers. Through his leadership, Guideline continues to advance its mission, delivering impactful solutions that empower our clients and shape the future of media intelligence

Craig A. Bondy, Senior Advisor at GTCR, brings over two decades of investment leadership to Guideline's board, aligning with our mission to deliver trustworthy media intelligence data through innovative technology. As Co-Head of GTCR's Technology, Media & Telecommunications group, Craig has been instrumental in scaling companies like Simpli.fi and Lexipol, experiences that directly support Guideline's vision to redefine media buying and selling with superior accuracy.

Craig's career is marked by a commitment to building transformative businesses. At GTCR, he has overseen significant equity investments and served on the boards of multiple portfolio companies. His prior experience in investment banking at Credit Suisse First Boston further honed his skills in financial structuring and strategic growth initiatives. This blend of financial acumen and industry insight enables Craig to provide valuable guidance as Guideline scales its platform to meet the evolving needs of media buyers, sellers, and platforms. Beyond his professional endeavors, Craig is deeply committed to community engagement and education. He serves on the board of Communities In Schools of Chicago, supporting programs that connect public school children with essential resources. Additionally, his involvement with the advisory councils at the University of Texas and Stanford University reflects a dedication to fostering future leadership.

Craig's values of collaboration, accountability, and drive resonate with Guideline's culture, reinforcing our collective pursuit of innovation and impact in the media intelligence landscape.

Rob Norman brings over three decades of transformative leadership in digital media to Guideline’s Board of Directors, fortifying our mission to deliver unparalleled transparency and efficiency in advertising data. As the former Global Chief Digital Officer and North America CEO of GroupM—the world’s largest media investment group—Rob pioneered digital strategies that redefined how brands engage with audiences across platforms.

His tenure at GroupM was marked by a commitment to leveraging technology to enhance media planning and buying processes, aligning seamlessly with Guideline's objective to modernize media transactions through accurate, real-time data. Since retiring from GroupM in 2017, Rob has continued to influence the digital advertising landscape by serving on the boards of several technology-driven companies, including MiQ, Piano, Simpli.fi, and Nova.

His extensive experience in guiding companies that prioritize data-driven decision-making and operational efficiency directly supports Guideline's vision of evolving the media buying process. Rob's insights into the complexities of digital media ecosystems are instrumental in helping Guideline provide a single source of truth for advertising spend and pricing data, thereby empowering brands and agencies to optimize media budgets effectively. Rob's strategic acumen and dedication to innovation resonate with Guideline's core values of transparency, accuracy, and collaboration. His role on the board not only reinforces our commitment to revolutionizing media planning but also ensures that we remain at the forefront of industry advancements.

With Rob's guidance, Guideline is well-positioned to continue delivering solutions that transform the way the industry transacts on media, fostering a more efficient and effective advertising ecosystem. 

Vince Mifsud serves as Chief Executive Officer at Guideline, bringing over two decades of leadership in scaling enterprise software companies globally. His appointment in December 2024 marked a strategic step in Guideline’s mission to deliver unparalleled media investment intelligence and planning technology.

Mifsud’s track record—spanning over 50 acquisitions and more than $300 million in capital raised—underscores his ability to drive both organic and acquisitive growth, aligning seamlessly with Guideline’s vision to unify fragmented media data into a single, trusted source of truth. Prior to joining Guideline, Mifsud held executive roles at several high-growth technology firms. As Global President of Enghouse Systems, he oversaw the company’s expansion to over $500 million in revenue, managing global sales, operations, product, and finance functions.

His tenure at ScribbleLive as CEO saw the company evolve into a leading content marketing software provider, recognized among Canada’s fastest-growing software companies. Earlier, at Pivotal Corp. and Rand Technologies, Mifsud played pivotal roles in scaling operations and executing successful IPOs, demonstrating his expertise in driving strategic growth and operational excellence.

At Guideline, Mifsud’s leadership is instrumental in advancing the company’s commitment to innovation, precision, and customer-centric solutions.

His extensive experience in building high-performing teams and developing impactful technology products positions him to guide Guideline in transforming the future of AI-powered media planning and intelligence. By aligning his strategic vision with Guideline’s core values, Mifsud is poised to lead the company in achieving its mission to become the world's most trusted authority on media investment and intelligence.

Greg Coleman is a seasoned executive with over three decades of leadership experience at the intersection of technology, media, and advertising. Currently serving as an Entrepreneur in Residence at Lerer Hippeau Ventures, Greg has held prominent roles as President at BuzzFeed, Criteo, and The Huffington Post, as well as executive positions at Yahoo!, AOL, and CBS.

His strategic vision and operational expertise have been instrumental in scaling digital platforms and pioneering innovative advertising solutions. Greg is also a valued member of Guideline's Board of Directors, where his deep understanding of digital media and advertising technology contributes to the company’s mission of revolutionizing advertising data and planning. His insights into global sales strategies, content monetization, and media investment intelligence are critical as Guideline seeks to provide unparalleled solutions to its clients.

In addition to his corporate achievements, Greg is committed to education and innovation, serving as an adjunct professor at NYU's Stern School of Business. There, he teaches digital marketing and innovation, fostering the next generation of industry leaders. With a B.S. in Business Administration from Georgetown University and an M.B.A. from New York University, Greg's diverse board experience with companies like BuzzFeed Japan, LoopMe, Botify, and Cadent further underscores his ability to guide organizations through transformative growth. 

James Fennessy brings over 25 years of international leadership experience to Guideline, offering invaluable expertise in scaling data-driven companies and transforming global industries. As the former Global CEO of Standard Media Index (SMI), James played a key role in positioning SMI as the leading provider of real-time advertising intelligence, capturing over 95% of national brand spend across global markets.

This expertise in leveraging data to drive transparency and decision-making aligns directly with Guideline’s mission to revolutionize media investment intelligence. Since joining Guideline’s Board following SMI’s acquisition by GTCR, James has been instrumental in shaping the company’s strategic direction, particularly in expanding its footprint in the AI-powered media planning and analytics space.

James’s experience in leading high-growth, data-centric companies further complements Guideline’s vision to unify fragmented media data into a trusted source of truth. Prior to SMI, he successfully built and scaled Huthwaite’s Asia-Pacific operations, turning it into the regional market leader in sales performance. His ability to lead data services and analytics businesses through complex transformations and successful exits provides Guideline with a wealth of knowledge on market disruption, competitive positioning, and accelerating growth.

His leadership in the media and analytics sectors is key to Guideline’s continued efforts to innovate, bringing unparalleled clarity to the media ecosystem and empowering clients to make real-time, data-driven decisions. As a strategic advisor and mentor, James brings deep expertise in guiding companies through growth challenges and exit strategies. At Growth Partners International, he supports businesses in optimizing sales and marketing functions, identifying barriers to success, and implementing best practices.

This practical knowledge of driving operational excellence and market-leading performance strengthens Guideline’s ability to develop impactful, customer-centric solutions and navigate the rapidly evolving landscape of media planning, buying, and optimization. James's track record in scaling and exiting companies aligns seamlessly with Guideline’s ambitions to become the world’s most trusted authority on media investment and intelligence.

Scott Knoll serves as the Executive Chairman at Guideline, bringing over three decades of leadership experience in the advertising and technology sectors. As the former CEO of Integral Ad Science (IAS), Scott transformed the company from a small startup into one of New York’s largest and most valuable technology firms, growing the team from 18 to over 600 employees across 14 countries. Under his leadership, IAS became a leader in advertising analytics, earning accolades such as Forbes’ 15th Most Promising Company in America in 2015 and Business Insider's 2nd Most Interesting Ad-tech/Mar-tech company in 2018.

His strategic direction and success in scaling IAS culminated in a successful exit when the company was acquired by Vista Equity Partners in 2018. At Guideline, Scott’s extensive experience in scaling and growing marketing technology businesses plays a key role in driving the company’s growth. His expertise in advertising analytics and his proven track record in expanding technology platforms align with Guideline’s mission to provide innovative media intelligence and planning solutions for advertisers and brands. Scott’s leadership in acquiring and integrating companies such as SQAD, Lumina, and Standard Media Index strengthens Guideline’s position as a leader in marketing technology, allowing it to better serve clients in navigating complex advertising ecosystems.

Scott’s career also includes founding Aperture, an audience targeting and measurement technology platform, and leading significant global initiatives at DoubleClick Inc., where he managed operations across Asia Pacific. His experience in building high-growth businesses, scaling technology platforms, and executing strategic acquisitions has made him a key figure in Guideline’s success, ensuring that the company continues to lead in delivering data-driven solutions for the marketing industry.

Susan Vobejda brings over 20 years of exceptional marketing leadership experience to her role on the Board of Directors at Guideline, where her extensive expertise will play a crucial role in advancing the company’s mission to reshape the marketing technology landscape. With a proven track record of driving business growth across diverse sectors, including media, tech, fashion, and consumer goods, Susan’s data-driven approach and creative vision align perfectly with Guideline’s commitment to leveraging cutting-edge technology and insights to empower brands.

Her deep understanding of global markets and customer behavior will help Guideline refine its marketing strategies and accelerate its efforts to build a leading marketing technology business. As former Chief Marketing Officer at The Trade Desk, Susan led the company through a period of rapid growth, where she expanded its market presence and developed innovative marketing strategies that contributed to its rise as a leader in the ad-tech space. Her expertise in scaling high-growth companies and transforming marketing strategies will be invaluable as Guideline continues to enhance its advertising technology offerings.

Her ability to blend creative, customer-focused marketing with powerful data analytics will support Guideline’s ambition to provide brands and marketers with the tools they need to succeed in a data-centric and performance-driven world. Susan’s board experience, having served on the boards of Tinuiti, MyEyeDr., and Cision, complements Guideline’s values of innovation, collaboration, and growth. Her strategic input will help shape the company’s long-term vision, ensuring that Guideline not only reaches its business goals but also reinforces its core values of transparency, data integrity, and customer focus.

Susan’s leadership will further strengthen Guideline’s commitment to creating a future-proofed, customer-centric marketing ecosystem, guiding the company toward continued success and sustained growth in the ever-evolving marketing technology sector.