In a market flooded with estimates and legacy systems, Guideline has taken a fundamentally different approach—one built on actual spend data, not guesswork. Our platform is redefining how brands, agencies, and media companies make planning and buying decisions by offering the most accurate and comprehensive dataset in the industry.
Let’s explore who we are, what we believe, and how our platform is built to solve real problems for media leaders around the world.
We Start With Real Data
While most providers in the media space rely on modeled or inferred data, Guideline operates on something stronger—actual transactional data. This includes verified pricing and spend information collected directly from leading agencies and contributors across the industry.
- Our data pool is the largest of its kind, powering more precise, real-time decision-making.
- The quality and granularity of our dataset allow for unmatched visibility across the media ecosystem.
We aren’t approximating media behavior. We’re reporting it as it actually happens.
Why This Matters To Our Clients
Today’s brands are managing billions of dollars in ad spend. Yet many are still stuck using outdated workflows, disjointed tools, and spreadsheets that can't scale. The result? Lost time, inaccurate reporting, and decisions made in the dark.
Guideline solves this by providing a unified platform built for speed, clarity, and control. Our software streamlines workflows to reduce manual effort, eliminates complexity, and offers a shared source of truth across buying, planning, and analysis teams. Clients don’t have to guess anymore. They get the answers they need—when they need them.
Built For The Way Media Teams Actually Work
Our tools aren’t designed in isolation. They’re shaped by ongoing input from the people who use them—media planners, analysts, buyers, strategists, and leaders from both brands and agencies.
- We listen to client feedback and adapt our roadmap based on real-world needs.
- We work closely with our agency contributors to ensure we’re capturing the most valuable data points.
- We prioritize features that reduce friction and improve operational efficiency.
As the media landscape evolves, so does our product, with flexibility, precision, and user experience at the core.
Global Ambition, Local Understanding
Guideline is expanding its reach, but we don’t believe in a one-size-fits-all approach. Our global strategy is rooted in listening to local markets and responding to the unique requirements of each region.
We invest in localization efforts that go beyond language. This includes adapting to cultural expectations, legal frameworks, and regional workflows.
Whether it's integrating local platforms or respecting specific compliance needs, our goal is to ensure that clients around the world experience the same reliability and relevance from our platform, no matter where they operate.
This approach ensures that no matter where our clients operate, Guideline meets them with tools that feel tailored, responsive, and built for their reality.
The Power Of The Guideline Data Pool
At the heart of our offering is the Guideline Data Pool—a network of agency contributors that makes our insights stronger, more complete, and more reliable than any other source.
- Contributors feed us verified data, which strengthens the value for every participant.
- Clients benefit from shared visibility into benchmarks, pricing trends, and actual spend patterns.
- This ecosystem effect compounds over time, making the platform smarter and more useful with every data point added.
It’s not just a product—it’s a partnership model that delivers real value to everyone involved.
From Insights To Action
Having accurate data is only the beginning. What matters more is how quickly you can turn that data into action.
Our platform enables media teams to access reliable benchmarks instantly, feed real-time inputs into their planning workflows, and compare performance using actual historical spend data.
This shift drastically reduces the time between identifying a need and acting on it, which means faster decisions and better results across campaigns.
Media planners can go from question to decision without needing to hunt through spreadsheets, wait for a report, or operate without reliable benchmarks.
Designed For The Future Of Media
The media world is changing fast. What worked five years ago won’t work next quarter. That’s why we’re building for what’s next.
- Our roadmap is focused on automation, faster inputs, and smarter workflows.
- We’re expanding integrations and APIs to meet clients where they work.
- We’re exploring AI-enhanced features that will accelerate planning cycles and improve forecasting.
The future of media planning isn’t about more spreadsheets. It’s about better data, better software, and better decisions.
Trusted By Global Leaders
The world’s most influential advertisers and agencies use Guideline because they need data they can trust—and software that keeps up with their pace.
Our clients include:
- Iconic global brands managing multi-billion-dollar campaigns
- Fast-moving agencies building smarter, faster media plans
- Platforms and publishers looking for clean, unified insights into the buying side
We’re proud to support the teams behind today’s biggest media strategies.
The Core Principles That Define Us
Anyone can build a dashboard. What sets Guideline apart is:
1. Data quality
The most complete and verified media dataset available, ensuring that decisions are grounded in facts rather than estimates or models.
2. User experience
Intuitive tools that reduce time-to-insight, with interfaces designed around how real media teams plan, analyze, and act.
3. Flexibility
A platform that evolves with the needs of its users, adapting to shifting workflows, markets, and planning priorities.
4. Partnership
A product roadmap shaped by client input, not guesswork, built through ongoing feedback and real-world collaboration.
We don’t just deliver software. We create value through ongoing partnership, performance you can measure, and a shared commitment to smarter media planning.
Join The Teams Who Are Planning Smarter
Media planning doesn’t have to rely on static spreadsheets and outdated systems. With Guideline, you gain real data, in real time, with real results. Our clients plan faster, make decisions with more confidence, and spend less time managing outdated files. From early-stage planning to real-time performance review, every part of the workflow improves with better data at the core.
To learn more about how we work, who we serve, and what’s possible when your data is actually accurate, visit www.guideline.ai.
