New quarterly subscription delivers digital advertising Demand-Side Platform (“DSP) benchmarks across 6 countries, powered by $33B+ in annualized global DSP spend data
New York, NY, March 3, 2026 — Guideline today announced the expansion of its Ad Intelligence Insights offering launching its Programmatic Global Quarterly Report Series, a new subscription providing recurring spend benchmarks across global programmatic advertising markets. These new insights are aimed at helping buyers and sellers of advertising through DSP obtain a comprehensive view and analysis of the DSP market.
As global programmatic advertising investment grows more complex and geographically distributed, many industry benchmarks continue to rely on surveys, modeled projections, or platform self-reporting. The Guideline Programmatic Global Quarterly Report Series replaces directional estimates with verified transaction data, offering country, publisher, category, and DSP-level insights built on real-world spend activity.
Issued quarterly, the series draws from Guideline’s proprietary programmatic dataset covering approximately $33 billion in annualized gross media spend across 6 countries and more than 350 DSPs and SSPs, representing one of the most accurate and complete views of global programmatic transactions available today.
Designed for global agencies, DSPs, publishers, and executive strategy teams, the series provides an independent benchmark and insights to support revenue planning, competitive analysis, and market expansion decisions.
Subscribers can:
- Benchmark performance against verified country-level pacing
- Track DSP share shifts and emerging platform momentum
- Identify regional growth disparities
- Understand global category dynamics driving programmatic investment decisions
- Strengthen client, investor, and executive reporting with defensible market context
Each edition includes standardized country, publisher, and DSP-level analyses, benchmarked across month, quarter, and year to provide growth comparisons and structured data and charts for easy comprehension and quick analysis.
“The global programmatic ecosystem is increasingly complex and evolving,” said Sean Wright, Chief Insights and Analytics Officer at Guideline. “With our new report launch, we’re delivering recurring, verified benchmarks that allow organizations to measure performance against actual market activity, bringing greater transparency and accountability to global programmatic investment.”
About Guideline.ai
Guideline is a global provider of ad intelligence and media plan management technology powering the strategy, planning, and management of advertising buying and selling for the world’s leading enterprises. Our solutions deliver the industry’s most comprehensive insights, enabling enterprises to optimize media investments and drive superior business outcomes.
Our proprietary spend and pricing data represents more than $185 billion in media investment across 56 companies worldwide, providing the most complete and transparent view of the global advertising marketplace available today.
For more information, visit www.guideline.ai
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