Guideline House at Cannes Lions
A week of private conversations, premium hospitality, and the sharpest perspectives on advertising intelligence — on the Croisette.
Sat 20 → Sat 27 June Festival 22—26
62 Boulevard De La Croisette. 8th-Floor Penthouse
Events at the Guideline House
Sunday Early Arrivals Reception
Sun, Jun 21 - 5 to 7 PM
Welcome to The House
Mon, Jun 22 - 8 AM to 11 PM
The Media Planning Leaders Lunch
Tue, Jun 23 - 12 to 2 PM
Guideline × AdTonos Sunset Yacht Cruise
Tue, Jun 23 - 6 to 9 PM
Cocktail Reception
Wed, Jun 24 - 8 to 10 PM
The Ad Intelligence Morning Brunch
Thu, Jun 25 - 10 AM to 12 PM
Five days.
One signature moment per day.
The house is open all week from 8:00 AM to 11:00 PM.
Each event registers separately. Requests are reviewed within 48 hours — you'll receive confirmation by email.
Sunday Early Arrivals Reception
Beat the rush. If you're arriving in Cannes before the festival kicks off, Guideline is holding the door open. Join us Sunday evening for cocktails, food, music, and easy conversation — the kind that sets the tone for a great week on the Croisette. Most people don't arrive until Monday. The ones who do tend to have the best night.
Welcome to The House
No agenda. No formality. The house is yours. Drop in for breakfast and coffee, stay for lunch, come back for drinks at sundown. Our team is here all week to talk ad intelligence, media planning, or just make introductions. The Croisette is loud — Guideline House is the quiet room. Open 8 AM to 11 PM, every day.
The Media Planning Leaders Lunch
An invite-only luncheon and panel discussion on the future of media planning. Hear directly from some of the world's leading agency executives and brand marketers on how they're rethinking strategy in an AI-first world — what's working, what's broken, and where the next generation of planning tools is heading. Curated conversation over a premium lunch. Capacity is limited.
Guideline × AdTonos Sunset Yacht Cruise
The Mediterranean from the deck of a private yacht. Guideline and AdTonos set sail from Cannes harbour for an exclusive evening at sea — sunset views, signature cocktails, and conversation with the people shaping the future of advertising intelligence. This is Cannes at its best. Space is strictly limited and this event fills fast. Don't wait.
Cocktail Reception
Our most exclusive evening of the week. An intimate cocktail reception for Guideline's closest partners and customers — anchored by a major announcement: the Guideline × MediaOcean partnership. The guest list is short. The conversation will be one you won't find anywhere else at Cannes this week. By invitation only.
The Ad Intelligence Morning Brunch
The week's almost over — and the best conversations haven't happened yet. Join Guideline Thursday morning for a hosted brunch built for the platforms, ad techs, and DSPs who've been running hard all week. Good food, easy conversation, and a chance to connect before you fly home. No agenda. Just the right people in the right room.
The Studio
A Studio at The House
A podcast studio at the house, all week. Sea view behind you. Sharp questions in front.
The conversations our audience tells us they want to hear — with the people who don't usually sit down for them. We're booking now.
The Space
130 m² Penthouse · 8th Floor · Panoramic Sea Views
The Layout
2 Terraces · 4 Meeting Rooms · Running in Parallel
The Dates
Saturday 20 → Saturday 27 June (Festival 22–26)
The Place
62 Boulevard De La Croisette
8th-floor penthouse, next to the Carlton, with Mediterranean views from every room.
Request Your Invitation
Tell us which days you'd like to join — or request a private meeting at the house outside the scheduled program. We'll be in touch within 48 hours.
