Understand how media dollars move
Six products built on verified billing data, validated pricing, and structured ad spend intelligence. SMI, SQADCosts, GIA, Insights, Wrap, and Capital Markets — the market knowledge layer for global media investment.
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SMI
Verified ad spend intelligence across every channel.
Tracks actual advertising expenditure across linear TV, streaming, digital, print, audio, and out-of-home — captured from billing data, not surveys or estimates. The market-leading source of competitive ad spend intelligence, used by the world's largest advertisers, agencies, and media owners.
SQADCosts
Validated pricing intelligence across every channel.
Validated cost benchmarks for advertising at national and local market levels, built on 40+ years of actual transaction data. The pricing layer embedded across Guideline's planning products — so the rates your team plans against are what the market is genuinely paying.
Insights
Custom research from the team behind the data.
Custom competitive and audience research, built by Guideline analysts with direct access to the ad spend intelligence and pricing benchmarks underneath every report. Scoped to your category, your markets, your strategic questions.
Wrap
Operational infrastructure for local broadcast television.
The operational layer broadcasters and broadcast sales teams actually run on — post-buy reconciliation, audience delivery analysis, station and program performance, valuation, and pricing intelligence. Built on Nielsen and Comscore data. Replaces the spreadsheet-and-email workflows that have run broadcast operations for too long.
Capital Markets
Institutional research feeds on advertising spend.
Structured advertising spend data feeds purpose-built for financial analysis, equity research, and institutional investment decisions across media, advertising, and technology stocks. Used by 18 of the top 20 hedge funds covering the global ad market.
GIA
AI embedded across the Guideline workflow.
Machine learning that surfaces trends, forecasts performance, and reduces manual analysis. GIA is built into Guideline products — from SMI spend analysis and Insights research through to plan creation in MediaTools and Lumina. Intelligence where the work happens, not in a separate tool.
Talk with us
Six products. One conversation.
Most teams find a short conversation helpful in identifying which Ad Intelligence products fit their workflow — whether the priority is competitive spend, validated pricing, custom research, broadcast operations, AI across the platform, or institutional-grade feeds.
