Plan from the audience.
Not the channel.
Audience-first cross-media planning. Build plans across linear TV, streaming, and digital — all from a single audience definition, in one workspace from brief to execution.
The cross-media problem
Modern audiences move across screens. Most planning tools don't.
Linear TV, streaming, and digital each operate on their own planning conventions, their own pricing logic, and their own audience definitions. Plans get built channel by channel, then assembled afterwards — and the audience gets re-interpreted at every handoff.
Built on real data
The only planning platform built on real market data.
MediaTools and Lumina are built on the data the Ad Intelligence Suite produces. $110B+ in actual media spend captured annually via SMI. 40+ yearsof validated TV transaction data from SQADCosts. Both feed directly into every plan you build — so the rates you're benchmarking against are what competitors are genuinely paying, not estimates or surveys.
