Plan and execute global media investment.
Two products built for how enterprise media investment actually works. MediaTools for unified planning and buying. Lumina for audience-first cross-media planning. Both built on the real data of the Ad Intelligence Suite.
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Two products. Different jobs. Same foundation.
The operating system for global media investment.
A unified planning and buying workspace. Annual brand brief through to final actualisation, in one governed system. Built for enterprise operations where governance, audit trails, and approval workflows aren't optional.
Audience-first cross-media planning.
A next-generation cross-media plan-builder. Build plans across linear TV, streaming, and digital — all from the audience definition forward. Designed for the strategic moment when a plan is created, not just managed.
Built on real data
The only planning platform built on real market data.
MediaTools and Lumina are built on the data the Ad Intelligence Suite produces. $110B+ in actual media spend captured annually via SMI. 40+ yearsof validated TV transaction data from SQADCosts. Both feed directly into every plan you build — so the rates you're benchmarking against are what competitors are genuinely paying, not estimates or surveys.
