The enterprise standard for media plan management.
The platform behind $300B+ in annual media investment — run by the world's leading agencies, brands, and publishers. MediaTools for unified planning, buying, and governance. Lumina for audience-first cross-media planning.
Talk to a Guideline Expert
Built at a scale no competitor matches.
60,000+
active media plans managed on the platform
$300B+
in media budgets under management
10,000+
monthly active users across the industry
Guideline isn't a planning tool. It's the operating system of the global media business — and the gap between Guideline and the nearest alternative is widening. The world's most demanding agencies, brands, and publishers don't experiment with Guideline. They run their business on it.
“Guideline has become critical operating infrastructure for the teams responsible for planning and managing media investment. We believe this is the standard modern media organizations should expect from a true enterprise Media Plan Management platform."
Vincent Mifsud · Chief Executive Officer, Guideline19.8%
of the working week lost to finding, chasing, and reconciling information — nearly a full day, every week. In a tight-margin business, that's time you can't afford to lose. Guideline gives it back.
One suite. Two ways to plan.
The operating system for global media investment.
A unified planning, buying, and governance workspace — annual brand brief through to final actualisation, in one governed system. The advanced platform at the core of the suite, built for enterprise operations where governance, audit trails, and approval workflows aren't optional.
The Platform
From brief to actualisation. In one platform.
Six connected stages — Briefing, Planning, Approvals, Buying, Intelligence, and Reporting — with no re-entry and no version drift between them.
Briefing
Capture the annual brand brief in one governed workspace — objectives, markets, budgets, KPIs.
- Structured brief templates
- Market & budget hierarchy
- Stakeholder alignment in one place
Across every sector
Trusted across every sector with serious media investment.
The brands behind the world's most-spent-on advertising categories.
Quick service restaurants
The world's most-visited QSR chains, operating across dozens of markets and hundreds of agency relationships.
Automotive
Global automotive brands managing multi-market media investment across mass-market and premium segments.
Financial services
The world's largest payment networks and retail banks — complex regulatory requirements, multi-agency structures, every major market.
FMCG & consumer goods
The global consumer goods companies behind the world's most-spent-on product categories.
Luxury
The world's most recognised luxury houses, where investment governance and brand consistency are non-negotiable.
Technology
Global technology companies managing media investment across B2B and B2C audiences, multiple agency partners, every market.
Healthcare & pharma
Global pharmaceutical and healthcare brands operating under strict regulatory frameworks — where approval governance and audit trails aren't optional.
Entertainment & streaming
The streaming platforms and entertainment brands competing for audience attention across every screen and every market.
Talk with us
Plan, govern, execute. In one system.
A short conversation is usually enough to identify which MPM product fits your workflow — or to walk through how teams use both alongside each other.
