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Guideline in the News

Five Years To Fix It: Why Canadian TV Can’t Afford Inertia

Programmatic Out-of-Home Is Underperforming In Australia. Here’s The Blueprint To Take It From $100M Now To $500M By 2030

Viewership For Jimmy Fallon, Jimmy Kimmel & Stephen Colbert Are Down Up to 80% Over The Last 10 Years For The Key 18-49 Age Range

NBCUniversal Expands Guideline Partnership

ABC Braces For A Financial Hit As Kimmel Removal Shuts Out These Advertisers

Here's What Late Night TV Ad Spend Looks Like In 2025

Late-night TV Is Under Threat From Trump And A Precarious Business Model

The Buzzmeter: One Kimmel After Another

NBC Bets Jimmy Fallon’s Advertising Antics Will Help Ward Off TV’s Late-Night Woes

Local TV Has Lost More Than Half Of Its Media Spending Market Share Since 2017

Local TV Ad Dollar Allocation Plummets From 2017

TV Risks Losing Pharma Ad Price 'Premiums,' Guideline Data Predicts

TV Risks Losing Pharma Ad Price Premiums

Premiere Date Set For Paramount+ Comedy “Crutch”

Guideline Launches Advertising Data Insights Service, Appoints Sean Wright as Chief Insights and Analytics Officer

Guideline Launches New Unit For Faster Media Insights

FanDuel Sports Network Rolls Out Converged Metric To Attract National Ad Sales

Guideline Launches Advertising Data Insights Service, Appoints Sean Wright As Chief Insights And Analytics Officer

Guideline Launches Data Insights Service Led By NBCU Vet Wright

Ad Market Sees First Dip In Two Years In July, But Digital Grows Strongly

Tuesdata: Starting The Financial Year Backwards

Heidi Gardner Among Exiting SNLers

SMI: July Bookings Back 12% On Last Year

Ad Market Records First Decline In 22 Months In July

Guideline Launches Ad Data Innovation Suite

Guideline Unveils Digital Ad Data Innovation Suite

Guideline Launches New Digital Ad Data Innovation Suite

Guideline Unveils Digital Ad Data Innovation Suite

Guideline Launches New Digital Ad Data Innovation Suite

Guideline Announces New Innovation In Its Data Product With Capital Markets

Guideline Announces New Innovation In Its Data Product For Capital Markets

Infographic: Summer Tourists Give U.S. The Cold Shoulder

SMI: Ad Bookings Surpass $9 Billion In FY, But June Slump Sees 7.1% Slide In Ad Spend

SMI - A Post-Election Ad Spend Slump In June

Ad Market Decelerates Through First Half, Expands 3.1% In June

Colbert Is Latest Casualty Of Late-Night TV's Fade-Out

Ultimately, Math Ended The Late Show with Stephen Colbert

Colbert’s Show Got Canceled And TV May Never Be The Same

Trump Celebrates Colbert Firing, Says ‘I Hear Jimmy Kimmel Is Next’

Inside CBS’s Breakup With Stephen Colbert: Audience Shifts, Political Humor Made Unsustainable Mix

Not Even ‘The Late Show’ Could Defy Gravity

CBS Canned ‘The Late Show’ Over Tens Of Millions In Financial Losses Annually — Not Stephen Colbert’s Politics: Sources

Inside CBS’ 'Agonizing Decision’ To Cancel Colbert’s Top-Rated Late-Night Show

Did Money Or Politics Cause Colbert Cancellation? Either Way, The Economics Are Tough For TV

3 Reasons Why Late Night TV Shows Are Getting Canceled

90% Of Advertisers Will Be Using AI For Ad Creation By Next Year, Says IAB

Nearly 90% Of Advertisers Will Use AI To Build Video Ads By 2026

IAB: Video Ad Spend Soars As GenAI Transforms Creative

Nearly 90% Of Advertisers Will Use Gen AI To Build Video Ads, According To IAB

Nearly 90% Of Advertisers Will Use Gen AI To Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report

Nearly 90% Of Advertisers Will Use Gen AI to Build Video Ads: IAB Report

As X Loses Its CEO, Daily Usage Is Down And Competition Is Growing

‘Still Not A Top Tier Ad Platform’: Advertisers On Linda Yaccarino’s Departure As CEO Of X

X’s Ad Business Improved Under Departing CEO Linda Yaccarino, But It’s Still Tough Times Ahead

As Yaccarino Steps Down, Public Opinion Of X Is More Divided Than Ever

Linda Yaccarino Leaves X— What It Means For Advertisers

Australian Ad Market Faces 7.2% Decline In May 2025 Amid Shifts In Media Spend

Ad Spend Surge In May Signals Strong Second Half As Digital Drives Growth.

Ad Market Holds Ground Despite May Dip, Outdoor & Cinema Shine

Ad Market Remains Tepid, Expands 4.4% In May

Sydney Powerhouse Kyle & Jackie O ‘Bleed Advertisers’ In Melbourne Market

Nine Reveals Prices For Winter Olympics Packages

Nine Reveals Its Advertising Packages For The Olympic Winter Games

Guideline Introduces New Enhanced Planning Suite

Guideline Launches Next Generation Planning Suite

Guideline's Enhanced Planning Suite Launch

Warner Bros. Discovery Splitting Into Two Companies

Upgrade For Guideline Planning Suite

Guideline Launches Enhanced Planning Suite

SMI: Record Ad Spend In The Year To April

Ad Growth Decelerates Again, April Weakest In 19 Months

Retail, Tech & Finance Lead Agencies’ Digital Spend In 2024

Fox Launching Direct-To-Consumer Streamer

Tariff Uncertainty Clouds Outlook For US Television's Annual Ad-Selling Bonanza

Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year

TV’s Pitch To Advertisers Runs Headlong Into Trump’s Tariffs

Is This Late-Night TV’s Last Gasp?

Media Agency Ad Bookings Surge

Zuckerberg Lays Out AI Master Plan, UK Video Ad Spend Tops £8 Billion, And Banijay Mulls ITV Takeover Bid

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