New York, NY, April 7, 2026 — Today, we’re introducing the Guideline Dimensional Expansion Package—adding eight new dimensions to provide a clearer view of digital campaign planning and execution.
As digital campaigns have grown more complex, teams are still working with fragmented signals to understand how campaigns are built and how they perform. While outcomes are visible, the underlying drivers—across strategy, targeting, and placement—are not always clear.
This expansion addresses that gap.
Built on Guideline’s standardized transactional placement data across major holding groups and large independents, the Dimensional Expansion Package brings greater depth and precision to campaign intelligence—without compromising consistency.
The eight new dimensions include:
- Demo Targeting: 30+ standardized demographic segments
- Advanced Audiences: 10 key audience segments
- Geo Targeting: 210+ DMAs with full-funnel intent mapping
- Funnel Stages: Awareness, Consideration, Conversion
- Sponsorship: Identification of sponsored media in premium, brand-safe environments
- Ad Length: Video and audio ad duration to uncover creative and tactical shifts
- Ad Products: Unit-level visibility across 50+ top networks, including ad innovation
- Live Streaming: Visibility into live-streamed content across major CTV platforms
Together, these dimensions provide a more complete view of how campaigns are structured and executed in-market.
In practice, this enables teams to:
- Gain a clearer understanding of campaign structure
- Access more precise insight into targeting and placement
- Better connect strategy to execution
- Make more informed planning and selling decisions
As the media landscape continues to evolve—with greater fragmentation across channels, increasing pressure for accountability, and more sophisticated targeting and buying strategies, the ability to understand how campaigns run is becoming as important as measuring how they perform.
The addition of these eight dimensions reflects that shift. By bringing more structure and transparency to campaign execution, Guideline is helping teams move toward a more informed, more connected approach to planning, analysis, and sales.
Ready to transform the way you sell and plan media? Request a walkthrough to see the Dimensional Expansion Package in action.
