Real Data. Real Trends. Real Advantage.

Bringing a data-driven lens and storytelling craft to Guideline’s Analytics & Insights practice, Logan has 11-years of experience at major media publishers.  Specializing in transforming complex datasets into actionable commercial strategies, he's led the creation of scalable insights solutions to automation frameworks, helping clients and internal teams uncover growth opportunities across markets and verticals.
Logan approaches analytics as both a science and a craft—combining technical rigor with an instinct for uncovering meaningful patterns. His work focuses on developing practical, data-informed frameworks that help teams make smarter, faster decisions. With a background spanning media strategy, sales enablement, and market intelligence, he brings a grounded understanding of how insights translate into measurable business results.

As Chief Insights and Analytics Officer, Sean brings more than 15 years of experience sitting at the intersection of data and decision-making. In his former executive roles at NBCUniversal and AB In-Bev and beyond, Sean uses data to reduce uncertainty and help senior executives make informed decisions and shape strategy.

As insights analyst, specializing in media investment trends across the US and international markets. Her work spans monthly and quarterly briefs, category spotlights, and sports media analyses, with a focus on data visualization, storytelling, and market strategy.