Real Data. Real Trends. Real Advantage.

At Guideline, our Insights Division delivers the industry's most trusted view into advertising and media markets—powered by the only dataset based on actual media spend, not estimates or surveys.
‍
We work with leading brands, agencies, and financial institutions to provide accurate, data-driven intelligence that informs strategy, forecasting, and competitive positioning.

What We Offer

Quarterly Market Reports

Relying on incomplete or inaccurate market insights often leads to strategic missteps.

Market Blindspots

Failing to understand market trajectory, shifting prices, and investment trends leads to missed opportunities.

Data Anxiety

Lacking access to accurate, real-time data increases the risk of costly errors in a dynamic environment.

Who It's For

Brands & agencies planning media investments

Capital markets teams evaluating sector performance

Strategy & research teams looking for reliable market indicators

Our Team

Jordan Singh

Head of Financial Insights

Jordan leads the MacroView team, bringing a capital markets lens to advertising data. A former equity analyst at a global hedge fund, he specializes in predictive modeling and media-based earnings signals.